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Princeps
For Princeps, Gamze Özçelik's strategic communications agency, we designed an editorial, authoritative web experience that ties reputation to revenue.
Website · UI/UX · 2025For Princeps, Gamze Özçelik's strategic communications agency, we designed an editorial, authoritative web experience that ties reputation to revenue.
Website · UI/UX · 2025Far from cookie-cutter agency clichés — a multi-page site that speaks through bold serif typography and centres the R2R® model and the brand's 'reputation to revenue' thesis.
Princeps sells measurable reputation, not visibility; the site had to convey that claim from the first screen in an authoritative, editorial voice.
Fraunces serif headlines, warm white with orange energy, a different editorial layout on every page and TR/EN — we carried the brand's strategic stance into the digital.